The Amazon Influencer program is attracting social media stars

The Amazon Influencer Program is attracting social media stars


Shivan Ayla, a social media developer, recently hosted a workshop on Amazon’s Influencer project at a paid exit point in Mexico.

Amazon Influencer Project

For three days in May, more than a dozen stars of Instagram, YouTube, and Dictok gathered in the coastal city of Dodos Santos, Mexico, where they were served sunset dinners and spa sessions.

This is the type of luxury weekend that internet influencers expect from the number of companies trying to use their online reputation. But the event, which took place on the Pacific coast of Mexico, was not hosted by one of the powerhouses of social media. It was hosted by Amazon.

The online retailer has taken over the rich Paradero It was also renamed the “Amazon Resort”. For out-of-town members, Amazon’s Influencer Program, Which was launched five years ago and allows creators to make money by recommending company products on their social media accounts. Amazon hosted previous events in New York and Los Angeles this year.

Amazon Influencer is dipping its toe into the marketing industry, which has grown from a market of about $ 1.7 billion in 2016 to $ 13.8 billion in 2021, according to a study by Influencer Marketing Hub. It is expected to grow to $ 16.4 billion this year, reflecting the number of money companies spends on the increasingly popular marketing channel.

Influencers are seen as key connoisseurs, they can help companies open access to a specific audience population, and they often have fanatical and engaging fan bases. Many social media stars are now ordering lucrative endorsement deals from big brands.

They get pampered with alcohol, food, and so on.

In addition to luxury food and spa offers at the Amazon Resort, the host company hosted a workshop to help creators create their system. Own Amazon Store HomeA dedicated page for posting videos they can shop with and a selection of their favorite products to buy and receive commissions.

Participants can browse through the curated pop-up store for “Internet celebrity” products for sale on Amazon, visit the “Kindle Beach Oasis” and hang out at Prime Video Movie Night.

Amazon Influencer Project

Participants can browse through the curated pop-up store for “Internet celebrity” products for sale on Amazon, visit the “Kindle Beach Oasis” and hang out at Prime Video Movie Night.

Ray Boys was one of those who attended. She has been a part of Amazon’s Influencer program for almost a year and said she joined the program only after continuing to host makeup exercises. Amazon LiveThe company’s live streaming service has given her some extra income.

Boys have more than a million followers Web light And Instagram Accounts have turned what was entertaining a decade ago into a full-time show.

“Now there’s Amazon, which is a way to generate commissions from products you usually buy on your own,” Boys said. “You can make money on your brand deals and YouTube and Dictoc and everything else.”

Amazon is not the first company to send social media influencers on luxury excursions. In recent years, as social media developers have proven their worth, brands are generally inviting them to places where they can pay to promote their latest products, spread viral and other content and persuade other influencers to join the party.

According to Amazon, influencers serve as the company’s unofficial marketers for its online store The biggest source of revenue. Influencers must apply to join the program, and Amazon considers metrics such as the number of their followers before allowing them.

Ryan Deadert, CEO of Influencer Marketing start-up, says, “Today’s creators are decent media companies. Influence. “Name these channels on Dictoc, Instagram, and YouTube. They can enable traffic wherever visitors go.”

Cocktails, cabanas, and surf lessons

Amazon pays a commission to influencers whenever a customer purchases a product they recommend. Payments vary depending on the product type, but if influencers advertise titles from Amazon games and luxury cosmetics, they will receive 20% and 10% commissions, respectively.

Amazon has said that influencers at the Mexico event do not need to push content out. But many of them did, including the creator of the post, Kirsten Titus A vlog on YouTube Describes her experience.

“They’ve got a whole system here,” Titus said in the video, where he walked to a beach where he had access to free cocktails and cabanas and surf lessons on boards labeled “Amazon Resort”.

Meredith Silver, director of Amazon’s creative development, told CNBC that these events “facilitate a sense of community among our creators, educate and motivate them, and thank you for being a part of our project.”

Crazy Ribeck is often an Amazon Live streamer and has been part of Amazon’s Influencer program for two years. He said his monthly income from the program was “low five figures”.

Rick said it started publishing the content under the username “Dealseeds” in Director. Most of his videos focus on shopping and help users find “dupes” or cheap knockoff products that they can buy on Amazon.

“I started to become a personal shopper of DickTok,” Rybak said.

As his following increased, Ribeck realized he needed to diversify into other platforms. He joined Amazon’s Influencer program and started hosting live streams five days a week, each lasting an hour or two.

In a recent stream, Ribeck advertised products including the Apple Watch Knockoff, LED Face Mask Lite, and Shiatsu Food Massager. Each stream takes several hours to produce, and Amazon has a long list of guidelines that creators should follow.

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